Employee Spotlight: Ann Appleseth, Strategic Communication Director

October 9, 2024

 

The start of October marked Ann Appleseth’s first anniversary with Wixted & Company! Throughout her impressive career, Ann has provided exceptional communication strategy, guidance and support to clients in various industries. To celebrate her 1-year milestone, we are highlighting Ann in this month’s Employee Spotlight!  Discover more about Ann's professional journeyhere. Thank you, Ann for your dedication and hard work every day!

 

Why do you love working with Wixted clients?

Whether we are developing a strategic communication plan, preparing for an announcement, or being called in a time of crisis, we are working side-by-side with our clients to help solve a problem. I love that collaboration, developing the working relationship and the lightbulb moment when our creativity and expertise combine to develop the strategy to remedy the situation.  

 

What are some trending topics that companies should be prepared for or know more about?

Internal communication strategies tend to be an afterthought in organizations of all sizes. Employees who understand organizational values are more likely to embody them and become passionate advocates for the company, brand, and products. In fact, 70% of Gen Z job seekers want to work for companies that share their values. (Handshake, 2023) Create brand advocacy by ensuring that your employees understand and embrace your values by implementing an internal communication strategy. 

When you aren’t assisting Wixted clients, where would you be?

You can find me traveling, hiking with my dogs, and enjoying sunny lake days with family and friends. I recently started exploring central Iowa’s vast bike trail system which provides a completely different view of Iowa’s small towns and natural landscapes.