Employee Spotlight: Erika Schrader, Strategic Communication Director

February 14, 2024

Erika has been part of the Wixted team since 2019 and enjoys working with clients to help them achieve their strategic communication goals. You can learn more about Erika’s professional background here.

Why do you love working with Wixted clients?

I genuinely love to help our clients be successful, both in their individual roles as well as their organizations as a whole. I feel gratified every day knowing that our clients can always count on us to support and elevate them. 

What are some trending topics that companies should be prepared for or know more about?

Our clients that understand the value and impact of robust media measurement and quantifying their communications ROI have the most success within their organizations, from a resourcing and budgeting standpoint to having a seat at the decision-making table. Data gathered from communications efforts is vital to adding value to the business, as well as ensuring your strategies are performing positively. 

When you aren’t assisting Wixted clients, where would you be?

Doing craft projects and playing board games with my husband and daughter, reading, baking, having coffee dates with my friends, taking road trips to Milwaukee and Chicago to visit my family.