Newsroom

“Please Reply”

December, 20, 2022

Back in my TV news days, when we needed to send a piece of video to the network or another station, we had three options. We could purchase expensive satellite time. We could mail the videotape. Or we could bus it. That’s right, we would literally put the tape on a Greyhound bus, like a holiday gift stuck between John Candy and Steve Martin, and hope that it made it to its destination! Can you imagine?!…

No Comment: Two Words to Avoid in Communications

November, 29, 2022

Picture this scene: Our protagonist (i.e., city official, business executive, coach, etc.) is facing a throng of noisy reporters, all of whom are shouting out questions. Cameras are rolling and pictures are being taken and there is a tense energy in the air. News is happening!…

“Landing the Plane”

October, 20, 2022

Nervous about a big presentation, you work hard at preparing for your moment in the spotlight. You’ve kicked off your talk with confidence, using the highly effective 90 Second Opening Statement. Next, you inform, persuade, and motivate your audience with convincing facts and figures and memorable storytelling. And now, it’s time to land the plane, so to speak.…