Newsroom

Lead the Tour

July, 12, 2023

Think about it. When you lead a tour group, you become the FACE of your operation. And everything you say and do communicates a message. Are you pleasant and inviting? Do you make good eye contact with each member of the group? Do you project with your voice so that everyone can hear you clearly? And what are the key messages you want your audience to know? …

The Value of Storytelling

April, 24, 2023

Most everyone has enjoyed being around a good storyteller. For me, it was my late father. His audiences were typically friends and family, and most of his best stories were about failure.…

Don’t Let a Smoldering Issue Turn Into a Full-Fledged Dumpster Fire

February, 16, 2023

Gone are the days where an issue might smolder for a few days, giving an organization enough time to research the topic, develop a strategy and prepare a response, if needed. But with the immediacy of social media, issues can go from a thin tendril of smoke to full-on blaze within minutes or hours. Emotions run high, particularly the more sensitive the issue or allegation. …